Blog

Wood vs. vinyl flooring: Which works best for your home?
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4 mins

Wood vs. vinyl flooring: Which works best for your home?

Flooring products are continually evolving, and so do our customers’ questions. Most of the recent questions we’ve heard have revolved around one of the newest products on the market: luxury vinyl flooring. Now we know you’re envisioning those...

Are wood floors in a kitchen a good idea?
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4 mins

Are wood floors in a kitchen a good idea?

The question, “are wood floors in a kitchen a good idea?” is a very common one. It’s also a question with two answers: yes and no.It’s also easy-to-understand question because wood floors are gorgeous. Hardwood floors add warmth and beauty to a...

Wood Floors & Humidity: How to Protect Your Floors
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2 mins

Wood Floors & Humidity: How to Protect Your Floors

Steam bath. Sauna. There are certain times of the year (like now) when our Wisconsin weather certainly fits these terms to a T. You know what we mean: when you just step out the door and start to sweat, and your clothes end up a sopping mess...

Absolutely gorgeous wood flooring that is waterproof
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4 mins

Absolutely gorgeous wood flooring that is waterproof

It’s hard to believe that wood floors can get more durable, but modern wood flooring that is waterproof is the logical next step. But first, it’s important to understand the differences between water-resistant and waterproof wood flooring.The most...

Is wood flooring a good basement flooring option?
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4 mins

Is wood flooring a good basement flooring option?

If you’re asking if wood floors are a good basement flooring option, the answer is yes and no. Wood flooring is gorgeous and durable, but solid hardwood flooring is not recommended in basements. Solid wood flooring is susceptible to damage from...

Wood flooring: A simple (but complete) guide
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5 mins

Wood flooring: A simple (but complete) guide

Wood flooring is a beautiful and significant investment, which is why it makes cents (literally!) to do your research before installing and caring for these beautiful floors. This guide can end your research, and answer all your questions about...

Wood floor cleaning tips that keep floors beautiful
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3 mins

Wood floor cleaning tips that keep floors beautiful

Wood floor cleaning tips are an essential part of keeping these gorgeous floors beautiful. Unfortunately, these timeless and stunning floors wear down and lose some of their beauty over time from heavy foot (and paw) traffic or from a variety of...

How to choose the best Wisconsin floors for your home
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4 mins

How to choose the best Wisconsin floors for your home

If you’re Googling “Wisconsin Floors,” you’re looking for tough flooring that can withstand snow, rain, hot, and cold. Wisconsin floors need to be durable, but also has to look gorgeous—and stay looking gorgeous—for as long as it is...

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2 mins

Winter floor cleaning tips

Winter has descended upon Wisconsin. As the season arrives, so does the water, gravel, ice and snow tracked onto your hardwood, laminate, vinyl, carpet and tile floors. You know, the wood floors you just installed or the carpet you’re trying to...

The best floors for basements that flood
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3 mins

The best floors for basements that flood

When a basement is prone to flooding, homeowners need to worry about more than the typical basement moisture; they need to be concerned about the possibility of submersion. Only a few waterproof basement flooring options can stand up to a foot or...